Businesses with strategy and culture at the top of their agenda will achieve their full potential. To establish a genuine competitive advantage, interdependence between strategy and organisational culture must be developed – and culture must lead the way.
This is not conjecture. It is a fact evidenced by business experts including McKinsey, Forbes Publications and Adcurata’s own Advisor, Sir Richard Sykes.
Culture is far from intangible. It can be defined, changed, managed and measured. Adcurata’s bespoke methodology and business diagnostic function together to guide Chief Executives through the process of identifying, implementing and maintaining positive cultural drivers, as well as generating a comprehensive baseline for measuring success.