Organisational Culture Change: It Matters…

In a competitive marketplace managing culture is not an added extra. It is a fundamental ingredient in establishing outstanding and profitable performance. It is vital to attract, retain and support people who will embrace leadership and management decisions that deliver strategic outcomes with 110% motivation.

Support in Changing Corporate Culture

This is exactly where Adcurata’s expertise lies. Through a comprehensive process of diagnosis, solution mapping, implementation and follow-up we help many businesses to improve their performance by aligning people and culture with strategic objectives. The results are permanent, the benefits are demonstrable and the returns can be measured against a detailed diagnostic baseline, taking the uncertainty out of delivery.

The Importance of Engaging Employees

Today’s business leaders, including Adcurata’s Chairman Sir Richard Sykes, are increasingly recognising the importance of behavioural culture. To appreciate how powerful human behaviour is to your company, consider this simple analogy. Try folding your arms. Now try folding your arms the opposite way. The first feels natural. The second does not.

Ask yourself: why would you bother to fold your arms the opposite way when it does not feel right?

Now hypothesise that your doctor has told you that you must learn to fold your arms the other way in order to avoid serious health problems. Suddenly, the motivation to make the change is there.

The chances are that you will still find the change difficult. It is hard to alter long-standing behaviour and easy to slip back into bad habits. But with support and a constant reminder of the motivation, eventually the change becomes a natural habit rather than a deliberate focus.

Implementing strategy often means asking people to change their behaviour. If they understand the motivation and have the right support to take action and maintain new habits, success is much more likely to be effective and permanent.

Carl Michel Discusses the Chief Executive’s Role in Shaping Culture