Carl Michel joins Adcurata

Adcurata is delighted to announce the appointment of Carl Michel to its Advisory Board.

Carl has extensive leadership and management experience, having been Chief Executive of Deutsche BA GmbH, Energis-Ision AG and Holidaybreak plc, as well as the Commercial Director of British Airways and Product Strategy Director for Opodo.

His background includes 7 years at McKinsey, where he led numerous teams in strategy development. At Holidaybreak it was his leadership skills that saw the business acquire PGL, the UK’s leading outdoor education business. Carl is also a Non- Executive Director at Austrian Airlines and more recently Chairman of Patron Generator Holding Limited.

Carl advised numerous Private Equity houses on tourism and leisure sector deals. He carries an MBA from Harvard Business and an MA from St John’s College, Oxford. He is also a Life Fellow of the Royal Society of Arts.

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