Mike Urmston Discusses the Vital Role of Culture and Behaviour in Delivering Effective Performance
For me – and what attracted me to Adcurata – is that it is one of the only companies that focuses on cultural change. It is not only focused on cultural change, it is also providing solutions to real business problems. Culture is about people and behaviours. It is about the attitude of the workforce in a company and the way they approach their work and organisational culture change.
Culture is vital when looking at any organisation that I work with. I think you can see and feel the culture of the organisation as you go in there and that culture will drive the success or failure of that company and you can pretty well feel that. There is a huge disparity between one company and another even in the same sector. It is that culture that ultimately will drive success or failure.